If my schedule
won't allow us
to travel to your location to provide you with my
"Turn-Key"
consulting
program, or your budget does not include our fees ranging
beginning at $3000, plus travel expenses, may we suggest three affordable
alternatives?
Our
Basic Consulting Program
will provide you with everything that you need to plan, open and
operate a successful coffee business.
Here is what we will do:
1. Evaluate by phone your
prospective location.
Consult with
you on the suitability of your prospective location to
evaluate it's potential before you lease it and commit
yourself. You would e-mail us some photos of the shop, with a general description of
the area, the size of the shop, rent, what lease can you get, what
other businesses are next to you. The location of your
shop will be your single most important step. Once you sign
the lease it will be too late. By the time you finish the
remodeling and the rest, you will put into it anywhere from
$60,000-$300,000. It would be financially and emotionally
disastrous if after all that money and time invested you realize
that you made a mistake in choosing the location. If the location
does not make any business sense, I will tell you so. If it is
appropriate, we will do our best to help you to succeed.
Design the working part of
your shop
for speed and efficiency of operation. A wrong
design will slow down the service, tire your employees needlessly
and upset your customers. This will include the configuration of
the counters, the placement of all equipment, plumbing and
electric needs , as well as everything necessary to comply with
your local health department. We do not get involved in the visual
aspects of the shop design and leave that part to you and/or your
architect. Ongoing consultation with your contractor.
Advise you on all the
equipment
that you will need to operate your shop. This alone
may save you thousands of dollars and eliminate all the confusion
that may arise by talking to many espresso equipment and other
sales people. Find the best source in your area.
Provide you with a
complete and detailed list
of all supplies that you will need
to start your business. This will include coffee, syrups, cups,
napkins etc. etc. I do not sell any equipment or products, but
will advise you on suppliers in your part of the country that will
do the best job for you. This will save you a lot of time that you
can better invest in thinking about the decor of your shop or in
hiring employees.
Develop a menu
that
will make sense to your customers. The right kind of menu is
your most important marketing tool, and it may determine to a
large degree the success of your business. Unfortunately, it
is neglected and misunderstood by most coffee shop operators. We
have seen "horror" menus without any sense or purpose,
some of them listing as many as sixty eight items! Such a menu
will not only confuse your customers, but will make it
impossible to train your employees in doing a fast and efficient
job. This will be a hot, iced and "designer" espresso
based drinks menu, as well as advise on pastries, etc.
Develop an "espresso
friendly" marketing and pricing strategy so as to sell
more espresso based drinks. Why? Because that's where the money
is!!
2. Provide
you with Alex's
personal "Espresso Business Training" video tape.
This over one hour long video
shows exactly what we do when we arrive at a client's location for
our "Turn-Key" consulting. It covers the importance of an
effective, "espresso focused" menu, together with an
explanation of how to market espresso based drinks, especially in
areas where espresso is not widely known.
Recipe sheets
showing how to do all the drinks on the menu.
The video will show how to
make the hot and iced drinks properly.
Phone or e-mail consultation
before, during and after the opening of your shop.
Included
with this program is Alex's book "Espresso Business Success Program"
Your investment in this Basic
Consulting Program is only $699.50 Includes Priority Mail
Recipe sheets showing
how to make all the drinks on the menu
Price of this Program: $199.50
includes Priority Mail
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You may order by:
1. Credit card -
order at any time 2. Phone
- Between 8 am - 8 pm Pacific time. Toll free 866-590 9423 for
orders only. 3. Priority Mail Included- Please add $13.20 shipping charges if you want it by
Express Mail 4. Add $29.00 for Express Mail shipping outside of USA
You may order with a credit card by entering the amount here. We will
know which program by the amount.
Amount
By
mail, please
send your check or money order to:
Alex
Fisenko 6107 SW Murray Blvd. PMB 297 Beaverton, OR 97008
Please
call me direct if you have any concerns or questions:
Alex
& Associates 503 5909423 Pacific time 9 A.M.- 6 P.M.