One Day Barista and Espresso Marketing Workshop
How to Increase your Espresso Sales and Profits!
As we travel all over the country opening coffee shops and drive-thrus we have many opportunities to visit and observe a great number of independent and franchised coffee concepts in operation.
In order to achieve maximum sales potential, a retail coffee business must know not only how to prepare espresso based drinks promptly and correctly for better taste, but also how to sell them to their customers. If you don't know how to sell them, you won't be preparing them, will you?
If you are about to open your shop, or if you already are in business, this "Hands On" class will teach you some effective and proven ways to jump-start your business. It includes proven and tested "espresso focused" marketing techniques that will help you to sell more espresso based drinks and put more money in your pocket.
We will show you how to develop an espresso focused, "customer friendly" menu, which is your most important marketing tool. While the average independent coffee shop manages to serve only 31% of espresso based drinks, my clients average is 87%! Just think how much more money you will make if instead of selling 200 cups daily of brewed coffee at $1.25, you sell 200 espresso based drinks at an average price of $2.97! That is an addition of over $50,000 a year in your pocket!These effective marketing and drink preparation techniques have been developed by Alex while operating his own sixteen shops from 1970-1998, and from what he learned as a consultant
while opening over 200 independent coffee shops and drive-thrus all over the country
in the last eight years. Now, that legacy has been transferred to Oksana & Mike Fisenko.This one day class will focus on speed and efficiency of service and teach the following:
- Barista customer interaction
- How to sell mainly espresso based drinks-"Secrets" of Espresso Marketing
- Techniques to extract the "perfect espresso shot"
- Perfect milk frothing techniques for the right texture and taste
- Hands on training-preparing all the menu drinks - hot and iced
- Hands on training for smoothies and mochaccinos (frappuccino)
This course will be comparable to my $5000-$8000 "Turn-Key, On Location" Training
except it will focus on barista skills.All the students will learn to operate properly actual espresso equipment and prepare dozens of drinks.
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One recent student writes,
Thanks to you both. Your class was extremely impressive for my needs. There was so much incredibly useful information. I had no idea some things I was about to make so complex were actually so easy. The next day I opened up my grinder and sure enough, the blades were too close and there was a lot of old coffee inside jamming it up. It now works like a champ. Again, thank you for your instruction and knowledge. I am now armed with all the information I need to run a successful coffee business.
Take care and much success to you both. MAC Las Vegas, NevadaAnother student who went through with 3 of her staff September 2007 writes,
"Training was great! thank you so much!" Nancy from OregonYet, another student who Oct. 2007 the following, "
Hi Oksana!I did get back safe and sound. I'm glad I invested the time to attend the 1-day Barista Training Class with you and at the end of the day I finally have a better grasp of what's in store for me and for my new venture. There's still lots to do, but I feel better knowing that I have you by my side.Thanks and best regards! T.T. from San Francisco, CA------------------------------------------
This Barista course will be conducted in an actual coffee shop setting in our school in
Troutdale, Or.Coffee Business/Barista School
119 East Columbia River Hwy.
Troutdale, Or 67060
Phone 503 590 9423Your instructors will be Oksana and Michael Fisenko
The cost of this class is $895 per person. If you have purchased my "Espresso Business Success Program", we will deduct $100. So we can teach you more effectively, there will be no more than six students per class.
Bring your spouse or partner! Two for $1450
On your site Barista Training: Do you feel uneasy opening your Coffee Business by yourself?
Not sure about your barista skills? Mike Faience helped to open many shops and drive-thrust.
He will help you to set up your shop and provide much needed marketing and barista training
during your opening. He will provide you with training for $750 a day plus travel. Training will be similar to our Barista Workshop.
Two day minimum.
Alex & Associates
Phone: 1-866-5909423 - 9 am-6 pm Pacific
Classes available per appointment
Please check our
Three Day Coffee Shop Business Class
Questions?
Alex & Associates
Phone: 1-866-5909423 - 9 am-6 pm Pacific
alex@espressobusiness.com
Payment.
To join the class we require a non refundable $250 deposit by no later than 10th day of the class month, the rest to be paid by the 17th. If you can't make it, this deposit may be applied to the next class.You may pay by check, credit card or PayPal. Please make checks to:
Alex Fisenko & Associates
6107 SW Murray Blvd.. PMB 297
Beaverton, Or. 97008You may pay by credit card by filling in the amount and completing the secure form. Please enter "Barista Class" on description after you click below.
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Please click on Pay Pall button if you wish to process the order through them:
If you need help with that, please call them at this toll free number:
1-888-221-1161