Espresso Business Success Program ~ Book Now Available by Email

....."I am now armed with all the information
I need to run a successful coffee business."

~ Mac in Las Vegas

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Barista Training Schools
Hands-On Training & Proven Marketing Skills

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The Dean of Beans ~ Alex Fisenko 1985

Recent Graduates of Alex & Associates'
Barista Training School

Three Day Coffee Shop Business and Barista Seminar

How to Reach Maximum Potential of your Coffee Business!

Our Coffee Shop Business Seminar uses proven tools and techniques to make prospective coffee shop and drive-thru owners highly successful -- with training in Alex Fisenko's methods of "How to Make Real Money with a Retail Coffee Business" with the "Least of Pain and the Most of Gain!" We don't just teach business owners how to make espresso-based drinks, we teach them how to tap into unlimited potential and develop a highly prosperous business.

During this three day class you will be trained and instructed by Oksana Fisenko and Michael Fisenko in all phases of planning, designing, marketing and proper drink preparation techniques. This training is based on Alex & Associates' forty years of experience as very successful owner-operators of sixteen shops, and as highly successful consultants - - Alex having opened hundreds of independent coffee shops and drive-thrus "personally" nationwide for clients with no experience in this business.

The class is held in Troutdale, Oregon, a charming suburban community of Portland, not far from the airport.

In order to provide a realistic setting, the school is in an actual former coffee shop, with the same equipment, menu and products that hundreds of our clients are using to great success all across the country.

We will not waste your time or money on subjects that do not have any bearing on the "bottom line" of your business. For example, you will not learn about the origins and cultivation of coffee beans; nor will we take you on exotic cruises to coffee producing countries.

Don't be fooled by the imitators, there are many consulting companies in business today that have followed in our footsteps and are utilizing information from our books, DVDs, barista training materials and consulting programs. Why... Because our methods, programs and training DO produce the best results.

We focus on things that really matter, such as:

  • Coffee shop and drive-thru locations
  • Business Plan for your investor or landlord
  • Shop/Drive-Thru layout for speed and efficiency of operation
  • Espresso equipment - which best for you
  • An "espresso focused" customer friendly menu
  • A "jump-start" marketing program to bring customers into a new shop
  • Comprehensive and intensive drink preparation techniques system (barista training/practicum)
  • Opening and closing procedures and daily cash management
  • Choosing coffee, related products and supplier

Read what just a few of our satisfied customers have to say about the 3-day seminar...

Dear Alex,

"I just returned from the barista school and wanted to thank you for preventing me from making an extremely costly mistake by opening a coffee business without the information you provided in the school.

I am so grateful that I took the class. I now see the great opportunity that THE RIGHT coffee business can be in THE RIGHT location and I learned in the class different ways of finding the right location with the right business model (i.e. walk- in, drive-thru or a walk-in coffee shop with a drive-thru).

The class was so much more that a school teaching one how to make perfect coffee, although I learned that too. I learned more than I could have imagined about the business of finding the right location and running a successful espresso business, right down to what cash register to buy and how to handle the daily receipts. If I am not successful in the business, it won't be because you didn't provide me with the right tools.

It was a long weekend of hard work, packed with valuable information, but you are kind and caring guy and a great presenter and the time just flew by. I can't thank you and your wife, Oksana, enough."

Sincerely,
John William Lovell 
Arizona

Dave & Debbie in Kentuky wrote...

...You provided us with everything needed to succeed, from start to opening. We highly recommend to anyone interested, starting with your book "Espresso Business" this alone inspired us and provided us with all the essential tools and instruction to begin the process. We would not have felt so confident had we not had your support. Your step by step process is an awesome tool to anyone interested in starting their own "Espresso Based" business.

On a personal note, we truly had an awesome time attending "Barista School". It's hard to explain just how much we learned in such a short period of time and had a lot of fun and laughs with you both. We thank you for all your personal time and attention given to Bluegrass Java's future success, your comments and suggestions are very important to us and all input means so much at this point. Personally the hands on instruction and daily routine information was one of the best training sessions I have been through in my life since I've been working, and trust me I have spent a lot of my time "in training".

I want to thank you both for a wonderful and truly informative 3 days of training. You both were wonderful hosts and excellent teachers. Debbie and I feel much more confident with being a successful drive thru specialty coffee business.

From our May 2008 class...

Dear Oksana and Michael,

Thank you for sharing your knowledge and tools of the trade. The hands on experience was a great way to ensure that our drive-thru coffee, tea and smoothie business will be a great success. It's given us the assurance that we will offer the best espresso based products around. Again, thank you.

Karen P, Wisconsin

Mercedes in Florida writes...

Dear Oksana & Mike,

I just want to say muchas gracias!!! Thank you so much for sharing your experience with us, Mike you did great with the practical part of the training, excellent team!!

After this barista training I feel more confident & sure that I am in right business. Thanks for providing all the supplies & equipment list that will save me a lot of money! The layout you gave us will help me a lot too I am a designer but with no clue of working behind the counter. I can't wait to open my coffee bar I'll send some pictures!! Hasta la vista!!

God bless you!

We love our clients!

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Because we limit the number of students per class, we are able to provide each student with more individualized, comprehensive "hands-on" training than a large group can accommodate. Additionally, we will be able to work with each student one-on-one concerning more individual areas of interest, such as a location you may be considering, the layout of your shop or any other matter pertaining to your specific needs.

This "Three Day Coffee Shop Business and Barista Seminar" is for those especially that are starting out and need to gain practical knowledge about the whole business aspect of planning, executing and operating a coffee shop or a drive-thru. This comprehensive training is very similar to our "Turn Key Consulting" for which you would pay more along, with travel expenses, see below.

Oksana and Alex's son Michael are carrying on his legacy and are very well versed in the espresso business. Oksana worked with Alex for almost forty years, Michael trained under Alex for three years and is an accomplished Barista Trainer going from location to location for on-site training.

So we can teach you more effectively, there is a limit to how many students we accept.

Class usually fills up by the 10 of the month. Please confirm your space by phone call or e-mail before making your payment.

If the class is sold out, or if it is premature for you to attend, the next best option is our
Espresso Business Success Program ~ the Book & DVD.

The cost for attending this three day class is $1450 per person, $2250 for two.

To join the class we require a non refundable $500 deposit by no later than 10th day of the class month, the rest to be paid by the 17th. If you can't make it, this deposit may be applied to the next class.

This deposit is "not" refundable, but can be applied to subsequent classes should you need to reschedule.

Current Seminar Schedule:

March 26-28, 2010

April 28-30, 2010

May 28-30, 2010

June 25-27, 2010

July 23-25, 2010

August 27-29, 2010

September 24-26, 2010

October 29-31, 2010

November 19-21, 2010

December 2010 - by appointment "only"

>>> To make your reservations, please proceed to OUR SHOP.

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One & Two Day
Barista & Espresso Marketing Workshop

How to Increase your Espresso Sales and Profits!

~ Call for pricing and class dates and times.

As we travel all over the country opening coffee shops and drive-thrus we have many opportunities to visit and observe a great number of independent and franchised coffee concepts in operation.

In order to achieve maximum sales potential, a retail coffee business must know not only how to prepare espresso based drinks promptly and correctly for better taste, but also how to sell them to their customers. If you don't know how to sell them, you won't be preparing them, will you?

If you are about to open your shop, or if you already are in business, these "hands-on" classes will teach you some effective and proven ways to jump-start your business. It includes proven and tested "espresso focused" marketing techniques that will help you to sell more espresso based drinks and put more money in your pocket.

We will show you how to develop an espresso focused, "customer friendly" menu, which is your most important marketing tool. While the average independent coffee shop manages to serve only 31% of espresso based drinks, our clients average is 87%! Just think how much more money you will make if instead of selling 200 cups daily of brewed coffee at $1.25, you sell 200 espresso based drinks at an average price of $2.97! That is an addition of over $50,000 a year in your pocket!

These effective marketing tools and drink preparation techniques were developed by Alex Fisenko while operating his own sixteen shops from 1970-1998, and from what he learned as a consultant while opening hundreds of coffee shops and drive-thrus all over the country in the last eight years. It is an impressive legacy.

Now Alex's legacy has been transferred to Oksana and Mike Fisenko who today are continuing to pass it on to entrepreneurs around the country and in their Barista Training School in Troutdale, Oregon.

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One and two classes focus on speed and efficiency of service and teach the following:

  • Barista customer interaction

  • How to sell mainly espresso based drinks--- "Secrets" of Espresso Marketing

  • Techniques to extract the "perfect espresso shot"

  • Perfect milk frothing techniques for the right texture and taste

  • Hands-on training in preparing all menu drinks - hot and iced

  • Hands-on training preparing smoothies and mochaccinos (frappuccino)

This course will be comparable to our $5000-$8000 "Turn-Key, On Location" Training except that it will focus on barista skills.

All the students will learn to properly operate actual espresso equipment and prepare dozens of drinks.

To join the class we require a non refundable $250 deposit by no later than 10th day of the class month, the rest to be paid by the 17th. If you can't make it, this deposit may be applied to the next class.

Call for pricing and class dates and times.

>>> To make your Purchace please proceed to OUR SHOP.

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One recent student writes,

Thanks to you both. Your class was extremely impressive for my needs. There was so much incredibly useful information. I had no idea some things I was about to make so complex were actually so easy. The next day I opened up my grinder and sure enough, the blades were too close and there was a lot of old coffee inside jamming it up. It now works like a champ.

Again, thank you for your instruction and knowledge. I am now armed with all the information I need to run a successful coffee business.

Take care and much success to you both.
MAC ~ Las Vegas, Nevada

Another student who went through with 3 of her staff September 2007 writes,

"Training was great! Thank you so much!" ~ Nancy in Oregon

October 2007, yet another student had the following to say,"

Hi Oksana!

I did get back safe and sound. I'm glad I invested the time to attend the 1-day Barista Training Class with you and at the end of the day I finally have a better grasp of what's in store for me and for my new venture. There's still lots to do, but I feel better knowing that I have you by my side.

Thanks and best regards!
T.T. from San Francisco, CA

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These Barista courses are conducted in an actual coffee shop setting at our school in Troutdale, Oregon. So we can teach you more effectively, there will be no more than six students per class. The dates are by appointment and for the convenience of students and instructors. Your instructors are Oksana and Michael Fisenko.

Please call for fees and scheduling and location directions.

If you have purchased our Espresso Business Success Program we will deduct $100.

Bring your spouse or partner -- a discount is available to two or more students.

To join the class we require a non refundable $500 deposit by no later than 10th day of the class month, the rest to be paid by the 17th. If you can't make it, this deposit may be applied to the next class.

Call for pricing and class dates and times.

>>> To make your Purchace please proceed to OUR SHOP.

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On-Site Barista Training

Do you feel uneasy opening your Coffee Business by yourself ?

Not sure about your barista skills? Mike Fisenko has helped open many shops and drive-thrus. He will help you set up your shop and provide much needed marketing and barista training during your opening. He will provide you with training for you and your employees on a daily fee schedule.

Two day minimum. Training at your location available by appointment.

 

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>>> To make your Purchace please proceed to OUR SHOP.

Please enter the Program Name in the description and the appropriate cost in the amount.

 

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Visit Our Shop to place an order.lil'bean bullet

 

Alex & Associates - Oksana & Michael Fisenko

Phone & Fax: 1-866-590-9423 - 9 a.m. - 6 p.m. PST

Espresso Business Home Page