Article: Advice



"...I didn't know I was attending a school that has so much history & firsthand experience with espresso. This was the most valuable part of the school, to hear the experiences, background, struggles & victories from Alex's passion & dreams to share his love for the perfect espresso." .............~ Teresa S.

Common Sense Coffee Business Advice
When You Need It Most!

Why should you consult with Alex & Associates before investing?

Right at this moment you may have a Golden Coffee Business opportunity staring you in the face ~ and you may not have a clue what to do about it!

Look Before You Jump!

Alex Fisenko ~ the Father of Espresso

Don't risk your money starting a coffee business or buying an existing business without first getting sound, experienced advice! Most of the people starting a business get in trouble way before they actually open for business. Once you have chosen a wrong location or bought an existing loser it may be too late to fix it!

No matter what coffee concept you have in mind, your investment will be at the minimum $7,000 and up for equipment and supplies, and from $60,000 up to $300,000 or more for a "Starbucks" type shop or drive-thru.

Are you really willing to risk your hard earned money or that of your investors, without knowing whether it will be worth it?

Who do you think is best equipped to help you answer that question?

ALEX & ASSOCIATES ~ the ORIGINALS! Right??

We have been in this business for over forty years, owned and operated sixteen of our own shops and helped to open hundreds of independent shops and drive-thrus all over the country.
Take the opportunity now to get advice from the most experienced people in the Retail Coffee Business, Michael Fisenko (Alex's son) and Oksana Fisenko (Alex's wife).

Though most of our personal, over the phone consulting is combined with the purchase of our book "Espresso Business Success Program", DVD, or any of the other programs, your situation at this time may not call for these resources yet.

What you may need at this time, BEFORE you start spending real money, is to call us @ 1-866-590 9423 ~ for help with questions like these:

Whether the location you are considering is a ‘good coffee location’, or
Whether the existing coffee business that is for sale is a good investment and whether business can be improved
Whether it is worth it to add Specialty Coffee to your present business
Whether the $16,000 'Super-Ultimate ~ Idiot-Proof' espresso machine is worth the expense
Any other Coffee Business related questions or concerns ~ we can most likely help…

We offer this advice over the phone or by e-mail for $97.00 ~ for which you may contact us up to three times, for a total consulting time not to exceed one hour.

Let us assume that you were serious about any of the above, and prepared to write a BIG check. Then you discovered Alex & Associates, Inc and decided to seek our advice. If we advised you not to do it, and gave you good reasons ~ based on our forty-plus years of experience, would you lose anything? Oh yeah, you’d be out our consulting fee! How much would you lose if you proceeded with the plan and it did not work out?

Investing around $100 to save thousands really does makes good business sense.

If on the other hand the plan makes sense, our consulting material will show you how to do it "with the least of pain and the most of gain".

If you decide to purchase any of our consulting materials afterwards, we will apply the consulting charge to the cost of the materials.

You may call us right after you place your order, or email us with your phone number and a brief explanation. You will be able to contact us if we are in the office. If not, please leave a message with clear contact information and times and we will call you within 24 hours.

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Alex & Associates - Oksana & Michael Fisenko

Phone & Fax: 1-866-590-9423 - 9 a.m. - 6 p.m. PST

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